Soft serve ice cream franchises have established themselves as cost-effective and affordable relative to other franchise endeavors. Benefiting from the cyclical large sales in summer months, having the ability to invent new flavors and establishing interactive consumer-driven marketing campaigns grants the ability to create value, capitalize on market trends and spread joy across the globe. Yolé is an excellent example of a soft-serve ice cream franchise that is continually growing and is increasing its popularity by the day. What started as a small outlet in Singapore in 2018, now has X franchise owners with their individual outlet concept that suits their budget, investment, and style. With Yolé anyone can benefit from a flexible, profitable, and captivating business endeavor!